Foodsaver, a Cyprus-based frozen food specialist approached us to create a new grocery brand and concept.
A destination to inspire food lovers, the rebranding included a whole new approach to the produce available. We worked towards the goal of a renewed brand, identity, packaging, image style, and tone that reflects the upgraded offering of foodhaus.
The light oak and clean neutral palette are presented throughout the interior. This therefore allows the vivid orange touches and the black overhead signage to stand out.
A partnership with Cypriot coffee brand A Kxoffee Project expanded the proposition with the new branding. With its own counter and outdoor seating, also with its own delivery window, brings a refreshing take to the location and foodhaus brand.
The brand packaging reflects the new image and logomark. The theme of four gives way to the imagination and can inspire different illustrations.
Customised package stamps to identify consumer needs therefore help to avoid overcrowding on shelves and easily categorise products. The minimalistic design creates space for adaptability to all packaging features.
The expanded colour range creates identity for the overarching food categories, bringing a cohesive look and feel to all the foodhaus packaging. This creates consistency between every category, from Beef to Bakery.
Visit your local foodhaus if in Cyprus or even follow them on Instagram – they have great recipes!