Founded in 1983, Pret a Manger now has nearly 500 shops in nine countries including its relatively new ‘Veggie Pret’ which aims to capitalise on the growing popularity of plant-based food.
We partnered with Pret to create a scalable concept that could be rolled out at pace, including developing the corporate identity of the new store format to align with key branding principles.
Our teams produced a series of regular store formats and a comprehensive set of brand guidelines that included all technical and design elements, to ensure the concept was faithfully interpreted at each of the stores we applied our design to.
As well as regular store formats, we created the ‘Pret Pod’, an award-winning mobile solution which brings the Pret brand to larger audiences and is considerably more flexible in terms of reaching new locations and new on the go customers.
Our teams are proud to have played our part in establishing Pret as a household name.