Portuguese petrol company and forecourt retailer, on a major nationwide redesign and roll-out to hero the service offer and completely update and futureproof the physical structure, creating an engaging customer experience and best-in-class convenience retailing concept. Introducing Prio &Pronto.
Prio Energy is a relatively new player in Portugal’s energy market, with a store portfolio of over 250 shops across the nation.
Service has always played a large part of Prio’s offer, with a high percentage of profit coming from food service offered in store.
Following our appointment, we were given the opportunity to bring Prio’s store identity up to modern standards, both aesthetically and in terms of robustness, and to also enhance the food service environment to hero the food and drink available instore. We delivered this inside a new brand concept called Prio &Pronto, complete with a full suite of brand applications and an interior concept fit for the next decade.
A third and final challenge for this project is that the Prio store estate is composed of a number of different unit sizes, meaning that the design solution would need to be able to scale up and down, depending on the location.
Our concept is a modern approach to forecourt retailing, drawing heavily from the convenience sector to create a food service environment that is warm, welcoming and gives a great customer experience.
We also took on board Prio’s three core brand values: cheaper, further, better, to ensure that every element of the concept, brand and applications were driven by these principles.
We also took on board Prio’s three core brand values: cheaper, further, better, to ensure that every element of the concept, brand and applications were driven by these principles.
Putting this all together, we delivered a design response that encapsulates the full product mix, enhances the existing food to go offer, highlights the profitable tobacco and e-cigarette offer, and redesigns the customer journey with a new zigzag queue system that is designed specifically to improve impulse purchases in the stations.
With the introduction of a new brand to Prio, our team created a brand new Prio &Pronto name, and we then produced the logomark and developed a suite of brand applications including signage and take away coffee cups and carrier bags.
A significant and innovative component of our new concept is the service area, which contains an ATM, self-service tills, self-service coffee/hot drinks machine and vending machines.
